Social networks, hyper-connection, new customer behaviors, ever-changing competitive landscape … Faced with the digital transition and economic instability, the Marketing Department has a key role to play in getting the company to take the measure of the “mega -trends” that shake the market, rethink its position or rework its value proposition proactively.
But playing such a role is not always obvious: it may often be tempting to look for ready-made “recipes” that would allow the company to “regain control” of its destiny, but we believe tools can only be effective if they support a clear strategy. Far from being satisfied with passing on tools, we help our clients define a global vision and precise strategic orientations, and provide them with ad hoc tools.
A large social protection group, operating in a mature market, wants to gain market share through a value strategy.
Its objective: to drive a strong repositioning on its market by coupling operational excellence and relational excellence.
Its stake: to make the mutualist origins of the Group a powerful lever of differentiation to feed its customer centric approach
The WillBe Group teams are mobilized to perform a strategic review exercise to put the client at the heart of the company’s strategy. It is for them to build and pilot a business project that would serve as a guide for the Group’s medium-term strategic plan: