Companies must find innovative and ever more effective ways to unite their teams and partners around their strategic objectives and development projects.

“Communities of practice” are emerging as a new answer that is particularly effective to animate professionals (managers, experts) in complex organizations (matrix organizations, geographically spread teams …).

Digital tools (especially company social networks) do promote the growth of communities of practice, but they are not enough to ensure the vitality of the community and accelerate its value creation.

WillBe Group has developed a specific approach to facilitate the establishment of communities of practice that act as catalysts for transformations.

Contexts of intervention

  • Strategic shift and complex transformations: digital transformation, customer-centric culture …
  • Organizational redesign
  • Creation of business subsidiaries and cross-business support functions
  • Evolution of managerial practices
  • Participatory innovation

What sets us apart

  • Our expertise in mobilizing key players in the company
  • Our ability to advance co-creation with leaders and project leaders
  • Our ability to decipher human dynamics in contexts of transformation
  • Our mastery of event animation techniques, face-to-face workshops and online networks
  • Our successful experiences of launching communities of practice with tangible impacts

Examples of missions

  • Developing the sharing community of the Contract Management team
    Developing the sharing community of the Contract Management team
    Developing the sharing community of the Contract Management team

    A major energy player wants to professionalize its Contract Manager function, following the establishment of a dedicated department. It decides to implement a breakthrough digital innovation that will develop a community of practice around a common foundation.

    The WillBe Group teams are responsible for:

    • Designing a participative “Wikipedia” (WIKI) dedicated to Contract Management
    • Defining the meta-model, prioritizing content and framing the functionalities of the target solution
    • Developing a community of practice Managing the project in an agile mode
    • Supporting company people through training and skills development
  • Creation of the Industrial Policy and Procurement Department of an Energy Group
    Creation of the Industrial Policy and Procurement Department of an Energy Group
    Creation of the Industrial Policy and Procurement Department of an Energy Group

    What is at stake for the client :

    • As part of a new reorganization (between headquarters and regional subsidiaries), mobilizing new intermediaries in the regions to disseminate change and support the company’s industrial policy
    • Developing subsidiarity in the implementation of the strategic guidelines
    • Disseminating business practices in regions and harmonizing all approaches across the group
    • Anchoring the industry in a clearly identified community of practice o

     

    Our mission

    • To set the mission, deliverables and modalities of how the community will be animated
    • To organize “in vivo” launch events with key stakeholders
    • To structure and supply the on-line platform
    • To build a team of ambassadors and community managers
  • Creation of a Social Innovation and Social Development Community within the HRD of a major international tourism company
    Creation of a Social Innovation and Social Development Community within the HRD of a major international tourism company
    Creation of a Social Innovation and Social Development Community within the HRD of a major international tourism company

    What’s at stake for our client :

    • Developing company culture so as to give customers a differentiating experience
    • Accelerating the transformation of managerial practices in the service of innovation
    • Giving managers and employees a unique and inspiring experience

    Our mission

    • Defining the “value proposition” of the community for the sake of its future members and setting the rules of the “membership” game
    • Structuring the launch of the community
    • Proposing governance and leadership arrangements that take into account the geographic and cultural scope of the group
  • Launch of an Engineering Community in an International chemical group
    Launch of an Engineering Community in an International chemical group
    Launch of an Engineering Community in an International chemical group

    Issues for the client

    • As part of the creation of an Engineering Department (Global Engineering) in the Group, the idea is to create Communities of Practice on strategic expertise for the company
    • Capitalizing on the knowledge and know-how of business experts in different countries
    • Disseminating best practices and proposing innovative manufacturing processes Structuring and sustaining an engineering industry in its own right across the continents

    Our mission

    • Structuring the 10 Communities of Practice for the Head Office and giving them a common framework with the creation of a meta-community (the Global Engineering Community)
    • Defining the modes of collaboration between the various actors and modeling on-line and off-line sharing spaces
    • Defining the community’s roadmap and building the associated recognition model (incentives)
    • Increasing the skills of the community managers and training them in animating remote teams
Latest publications
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Communities of Practices: a New Lever for Value Creation
Communities of Practices: a New Lever for Value Creation
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Should we abandon the idea of designing better offices?
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