Innovative Approach - Willbe Group

Without innovation there can be no durable competitive edge. If a company is to pursue its volume or value strategy, it must innovate. Yet the acceleration of technological and cultural evolutions forces companies to rethink their model:

They need to prefer collaborative approaches that encourage openness and horizontal exchanges without preventing the ‘verticality’ necessary to master certain subjects
They need to equip themselves with the adequate innovation management system (that will allow for creativity, but also ensure all good ideas have a return on investment).

Inspire and support an innovation dynamic that serves differentiation, performance and agility

We worked out a systemic and pragmatic method that spurs all kinds of innovation (disruptive innovation, incremental innovation), and its different applications (the value proposal for the customer, the value architecture and internal operation modes, management and HR). Our offer is always tailor-made, creative and out-of-the-box. We adapt it to every level of a company’s management ladder.

Contexts of intervention

Innovation strategy for a differentiating market positioning
Marketing Innovation for a customer-centric strategy
Social and managerial Innovation to make the team more engaged
Ideation and creativity processes for each of the company’s grids
Creativity processes for the company’s different departments
Innovation governance: innovation management systems and industrialization of innovation processes
Development of an innovation culture

What sets us appart

Our ability to work on end-to-end innovation (innovation strategy, processes and systems, innovation culture, adequate skills et behaviours) and to generate a creative tension between ambition and realism
Our strong interest in open innovation, notably when it comes to ‘coopetition’ (collaboration between business competitors with mutually beneficial results).
Our culture of creativity processes (through tools like the “Creative Café”)