Digital Transformation - Willbe Group

Digital leaders are increasingly dominant, digital natives are more agile, new usages are speading, new intermediaries emerging, and disruptive innovations leave no sector intact… Never before had companies experienced such fast changes!

Seizing the opportunities of digital to rethink the business model and optimize the organization

Some companies may have already started their digital transformation, but others, distracted by minor digital projects, wonder how to devise a more global and ambitious strategy. All companies must master digital levers to adapt to rapid market changes brought about by powerful startups.

Contexts of intervention

Digital transformation strategy and implementation support
Digital transformation governance
Digitization of a department’s services
Improvement of customer experience
Acceleration of time to market
Mobilization and facilitation of organizations des organisations

What sets us apart

A simple and pragmatic transformation model
A global approach that addresses four different issues: the development of strategic agility, the improvement of offers and customer relations, the redesign of activities and operations, the mobilization and facilitation of organizations.
A roadmap tailor made to each organization

Examples of missions

Diversifying the sources of revenue with digital
Diversifying the sources of revenue with digital
Diversifying the sources of revenue with digital
A two-century-old newspaper has remained successful when a lot of its competitors went under. It found ways to diversigy and digitize early. Now it wants to find new drivers of growth and capitalize on the audience of its portal.

The stakes are high:
- It needs to capitalize on existing audiences to counter the offensive of already strong outsiders
- It must preserve its digital lead and leverage the strength of its advertising sales division.
The WillBe Group team intervenes to clarify the executive committee’s strategic decisions.

It produces:
- Strategic scenarios on how to leverage the audience outside the editorial offer
- A marketing offer
- A business plan
Launching a digital BtoC marketplace
Launching a digital BtoC marketplace
Launching a digital BtoC marketplace
A leading French company that dominates its industry wants to develop a new BtoC marketplace to strengthen its commercial position. It needs to do several things:

Find the right market positioning against digital giants and specialized players to surf the wave of e-commerce and grow with it (€10bn in sales in France expected in 2018, according to Xerfi Percepta) Be consistent with the touch, values and image of its brand.

WillBe Group is asked to carry out an opportunity study. Our team produces:
- A market study
- A business plan (strategic positioning, marketing, product mix, organizational design, roadmap, evaluation of operational and technical solutions)
Developing the sharing community of the Contract Management network
Developing the sharing community of the Contract Management network
Developing the sharing community of the Contract Management network
A large player in the energy field wants to professionalize its Contracts Management function following the implementation of a dedicated network. To achieve that, it aims to implement a disruptive digital innovation that will make it possible to develop communities of practice around a common basis.

The WillBe Group team is asked to:
- Design a “Wikipedia” dedicated to Contract Management, a bottom-up participative WIKI project.
- Define the meta-model, prioritize the content and frame the target solution and its functionalities.
- Develop a community of practices.
- Make sure the project is piloted in a agile way.
- Support the training and skills development of all employees involved.