Smart Data - Willbe Group

Smart Data to serve your business development strategy

Data at the service of your business development strategy

The increased use of digital tools offers many opportunities to automate the collection of customer data of various kinds (profile, consumption, behavior, etc.).

With our partner Viseo, expert in data analysis, we have developed an innovative approach that combines strategic consulting and predictive modeling, to enhance the value of your data and identify the most relevant business development strategies.

Contexts of intervention

Point of sale implementation strategy
Redesign of the customer journey
Customization of products and services offers
Supply Chain optimization

What sets us apart

Our pragmatic proof-of-concept approach (Agile)
Our co-construction logic and our ability to partner up with the external ecosystem (open innovation)
Our posture of frugality: simplicity, limited means, ability to give up, sense of urgency…

Examples of missions

Reducing the attrition of the customer portfolio of a telephony company
Reducing the attrition of the customer portfolio of a telephony company
Reducing the attrition of the customer portfolio of a telephony company
Objective: to stop customers leaving and attract new subscribers
- Potential levers: Modification of customer journeys Proposing targeted special offers to build customer loyalty o
- Constraint: the costs of promotional offers must remain limited
Result: significant reduction in the churn rate is obtained thanks to the implementation of customer scoring to anticipate departures and identify the most relevant promotional offer based on the
Deploying a new economic model
Deploying a new economic model
Deploying a new economic model
A major transport player wants to restructure one of its subsidiaries without impacting business and the social climate. It wants to entrust this mission to a General Manager who will manage the transitions.
- Accompanying changes in the economic model in a short time, involves:
- Moving from a geographic to a functional organization
- Revamping the Information System
- Preserving the social climate (taking into account the European social legislation specific to the Group’s 6 sites).
The WillBe Group team brings its experience in management and complex transformations. It leads all the projects with the internal teams at a fast pace, while managing to preserve the cohesion of the team and to generalize the project mode in management. It participates in the emergence of several talents and, at the end of its transition management mission, accompanies the new CEO in taking office.