Capitalizing on brand and data to diversify revenue streams in BtoC and BtoB

E-commerce is a fast-growing market. New marketplaces push growth thanks to their specific strengths—automation of transactions, aggregation of buyers and sellers, large offer, visibility of the sellers, reduced transaction costs. In BtoB, spectacular developments are at work and correspond to new expectations. Ultimately BtoB will tend to converge towards the BtoC-like model for a number of reasons that account for the switchover from offline purchase channels to digital:

  • Despite adjustments, the “system” approach of e-procurement solutions have remained too rigid.
  • New BtoB customer experience and BtoC buying experience (multi-channel search, smartphone use, tablet, etc.)
  • Optimized purchasing path and continuous improvement of user experience Improved sourcing: width and depth of online catalogs
  • Renewed service offering (more services around the product) …

 

Our teams are familiar with all the issues related to the development of a marketplace and are in a position to offer you a tailored service that starts with the necessary business case to clarify strategic, marketing, organizational and financial options.

CONTEXT OF INTERVENTION

  • Diversification strategy
  • Diversification of digital revenue sources

WHAT SETS US APART

  • Our good understanding of the marketplace model
  • Our ability to keep a big-picture view of the overall strategic context

Example of mission

  • Enlarging digital revenue streams through a new marketplace
    Enlarging digital revenue streams through a new marketplace
    Enlarging digital revenue streams through a new marketplace

    A leading media group in France operates an information portal with a very wide audience (14 million unique visitors per month) on which it wishes to rely to diversify its activities and expand its sources of income.

    Our team is tasked with defining the strategic scenarios to leverage the audience beyond editorial content. We identified the Marketplace model as a relevant strategic option. Then our team:

    • Developed the marketing offer consistent with the brand image Identified partners
    • Proposed organizational elements
    • Elaborated the Business
    • Plan to present to the Group’s Executive Committee
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