The term “strategy” has long been overused. WillBe Group aims to make strategy truly meaningful, so it can become an effective compass for companies.
Why has the definition of an appropriate strategy become such a challenge? Because providing leaders and their teams with the keys to pilot their ship in a world of uncertainty and developing business sustainably are increasingly hard, and you can’t use rigid frameworks that could soon become obsolete. We help our clients develop a strategic all-purpose posture, far from the static patterns of the traditional approaches. In order to achieve this, we have built an original approach around three pillars: strategic framing, roadmap steering and actors mobilization.
A finance startup is facing major challenges: it must make the right strategic choices of growth locations around the world, develop strategic partnerships so as to to propose an integrated offer, build a differentiating customer strategy (customer promises and customer relation to achieve a value strategy: high level service, client intimacy, …) and align its teams to achieve its strategic ambition.
WillBe Group’s team drives the strategic coaching of the director and supports the company to perform a stategic diagnosis, the identification of potential development paths, the formulation of strategic objectives, and the building of a roadmap for the next 3 years.
A European player in transport wants to leverage its technological expertise so as to forge international alliances.
Its IT system gives it a major competitive advantage in a rapidly changing market. This player decides to create a special entity and industrialize its offer to target its international partners.
WillBe Group’s teams work hand in hand with the company’s head office to make a solid case for strategic coherence and a high-quality business model: they elaborate strategy and value proposition, global positioning and organizational model, economic model.
The project gets an unwavering green light after the case is made.
A growth company listed on Alternext, specialized in high security solutions for the protection of identity documents, the authentication of products and the fight against cybercrime, is a recognized innovative player in the field.
Its technological portfolio makes other companies envious, particularly large industrial groups that aren’t as agile as it is. Its ambitious innovation policy and its targeted strategic acquisitions have made the company a world leader.
WillBe Group first intervened in 2007 to help the leadership team work out its strategy. The implementation of the resulting strategic plan was a noteworthy success which earned the company a prestigious award from the French Ministry of Economy and Industry, whose selection committee is notably rigorous. The award is given every year to those entrepreneurs who made shrewd strategic choices and increased their companies’ performance significantly.
OUTCOME: this company values our entrepreneurial mindset and our pragmatism. We have been working together ever since, on various subjects: imprementation of a risk control project, software packages with broad business coverage, improved client relationship systems.
An insurance company that operates at the European level wants to restructure its individual and collective life insurance activities and explore new growth drivers. It doesn’t want its growth to be stopped in a deflationary context. The strategic challenge is to seek differentiation and customer-centricity while remaining consistent with the company’s core values.