E-commerce is a fast-growing market. New marketplaces push growth thanks to their specific strengths—automation of transactions, aggregation of buyers and sellers, large offer, visibility of the sellers, reduced transaction costs. In BtoB, spectacular developments are at work and correspond to new expectations. Ultimately BtoB will tend to converge towards the BtoC-like model for a number of reasons that account for the switchover from offline purchase channels to digital:
Our teams are familiar with all the issues related to the development of a marketplace and are in a position to offer you a tailored service that starts with the necessary business case to clarify strategic, marketing, organizational and financial options.
A leading media group in France operates an information portal with a very wide audience (14 million unique visitors per month) on which it wishes to rely to diversify its activities and expand its sources of income.
Our team is tasked with defining the strategic scenarios to leverage the audience beyond editorial content. We identified the Marketplace model as a relevant strategic option. Then our team: